Conversion Rate Optimization

Landing Page vs. Website: Key Differences and Strategic Uses

Lilac Studio / September 15, 2025

Website or landing page? While your website is your digital home for building brand trust, a landing page is a focused tool for converting campaign traffic. Learn the key differences and how to strategically use both to maximize your online growth and ROI.

A light-skinned woman with black hair, sitting in front of a laptop with a rocket launching from a website in the background

Why Your Website’s Loading Speed is Killing Your Conversions

Lilac Studio / September 1, 2025

Did you know a 1-second delay can drop conversions by 7%? Discover why slow load times hurt your business and how to speed up your site for better sales and SEO.