Privacy Policy

Privacy Policy

Last Updated: 20/08/2025

1. Introduction
Welcome to Lilac Studio. We are committed to protecting your privacy and being transparent about what information we collect and how we use it. This Privacy Policy explains what data we collect when you visit our website, lilacstudio.net, and how we use that information.

By using our Site, you consent to the data practices described in this policy.

2. Information We Collect
We collect information to provide and improve our services, and to communicate with you. The types of data we collect fall into the following categories:

• a. Information You Voluntarily Provide to Us:

  • Contact Data: When you fill out a form on our website (e.g., a contact form, quote request form, or newsletter signup), we collect your name, email address, phone number, company name, and any other information you choose to provide.

  • Transaction Data: If you purchase a service or product through our WooCommerce store, we collect information necessary to process your order, including your name, billing address, payment information (which is processed securely by our payment gateway, such as Mercado Pago or Stripe), and details about the product/service you purchased.

• b. Information Collected Automatically:

  • Usage Data: When you visit our Site, we automatically collect certain information about your device and how you interact with us. We use tools like Google Analytics to collect this data, which includes:

    • Your IP address (anonymized in Google Analytics)

    • Browser type and version

    • Pages you visit on our site and time spent on those pages

    • Referring website addresses

    • Device information (e.g., device type, operating system)

    • Clickstream data (e.g., the links you click)

• c. Information from Security Tools:

  • Security Data: We use security plugins and tools to protect our website from malicious activity. These tools may collect your IP address and other technical information to monitor for potential threats, such as repeated failed login attempts, and to block malicious actors.

3. How We Use Your Information
We use the information we collect for the following purposes:

• To provide, operate, and maintain our website and services.

• To process your orders and transactions through WooCommerce.

• To communicate with you, including responding to your comments, questions, and requests.

• To send you administrative information, such as updates to our policies.

• To analyze how you use our website (via Google Analytics) so we can improve our content, user experience, and services.

• To protect, investigate, and deter against unauthorized or illegal activity through our security tools.

4. Legal Basis for Processing (GDPR Compliance)
If you are from the European Economic Area (EEA), our legal basis for collecting and using your information is:

• Your explicit consent (e.g., for our newsletter).

• The performance of a contract with you (e.g., fulfilling an order you placed).

• Our legitimate interests (e.g., in analyzing our website traffic to improve our services, and in securing our website from attacks), which do not override your fundamental rights.

5. How We Share Your Information
We value your privacy. We do not and will not sell your personal data to third parties.

We only share your information with trusted third-party service providers who assist us in operating our website and conducting our business, under strict data processing agreements. These parties include:

• Google Analytics: To help us understand how our website is used.

• Payment Processors (e.g., Mercado Pago, Stripe): To securely process your payments.

• Web Hosting Provider: To store our website data.

We may also disclose your information where required by law or to protect our rights.

6. Cookies and Tracking Technologies
Our website uses “cookies” and similar technologies (e.g., pixels) to enhance user experience and analyze trends. You can control the use of cookies at the individual browser level.

• Google Analytics: We use this cookie to collect information about how visitors use our site. The data is aggregated and anonymous.

• Strictly Necessary Cookies: These are essential for the website to function, such as cookies that remember what is in your WooCommerce shopping cart.

7. Your Data Protection Rights
Depending on your location, you have rights regarding your personal data. These may include:

• The right to access, update, or delete the information we have on you.

• The right of rectification (to correct your data).

• The right to object to our processing of your personal data.

• The right to data portability.

• The right to withdraw consent.

To exercise any of these rights, please contact us.

8. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, or as required to comply with our legal obligations.

9. Children’s Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from children.

10. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

11. Contact Us
If you have any questions about this Privacy Policy, please contact us:

• Through our website: Contact us